OUR LEADERSHIP TEAM

Vertical Shift was founded in 2007 by a proven team of successful entrepreneurs with a broad range of experience across multiple industries.

Dan Lynn

Dan was an early entrant into the digital marketing space having founded, built, and sold several award-winning Web1 and Web2 digital technology companies over the past 20+ years. RelevantNoise, a original social media mining technology company founded in 2004, used artificial intelligence to determine sentiment from unstructured data. Over the last few years, he has focused his time and effort on AI, Web3, and blockchain applications and investments.

Rick Zeien

Rick founded, built, and sold a successful trading business on the New York Commodities Exchange. Before launching his entrepreneurial ventures, Rick was a Vice President for American Express within its commodities trading group.

Mark Mitola

Prior to Vertical Shift, Mark started and grew a successful commodities trading business on the New York Commodities Exchange. Mark currently owns several successful businesses in the hospitality and real estate industries.